SaaS & Startups

SaaS Gross Margin Calculator & COGS Itemizer

Calculate your SaaS gross margin by itemizing hosting, APIs, payment processing, and support costs. Benchmark against VC standards.

Revenue & COGS Inputs

$
$
$
$
$

Gross Margin

72.6%

Average

Average

Gross Profit

$726,000

Revenue minus Total COGS

Total SaaS COGS

$274,000

COGS as % of revenue: 27.4%

VC Benchmark Gauge

Where your gross margin falls on the VC spectrum

Poor (<60%)
Average (60-75%)
Healthy VC Standard (75-85%)
Elite (>85%)

COGS Breakdown

Hosting & Cloud$80,000
APIs & Software$45,000
Processing Fees$29,000
Support & DevOps$120,000
Total SaaS COGS$274,000

SaaS COGS vs. OpEx Cheatsheet

Include in COGS

Hosting & cloud infrastructure (AWS, GCP, Vercel), third-party API costs (OpenAI, Twilio, SendGrid), payment processing fees (Stripe, Paddle), direct customer support salaries, DevOps salaries for maintaining production infrastructure, and any cost that scales directly with revenue or usage.

Include in OpEx (NOT COGS)

R&D (engineering, product, design — building new features), Sales & Marketing (ad spend, SDR salaries, content), G&A (finance, legal, HR, office), executive salaries, and any cost that does not scale directly with revenue. These are operating expenses, not cost of goods sold.

AdvertisementBanner
Ad

How the SaaS Gross Margin Calculator Works

This calculator itemizes your SaaS Cost of Goods Sold (COGS) — hosting, third-party APIs, payment processing fees, and direct support salaries — and computes your gross margin. VCs use gross margin as a primary indicator of SaaS business quality and scalability. A margin above 75% is considered healthy; above 85% is elite.

Gross Margin Formulas

Total COGS = Hosting + APIs + Processing Fees + Direct Support
Gross Profit = Revenue - Total COGS
Gross Margin (%) = (Gross Profit / Revenue) x 100

VC Gross Margin Benchmarks

VCs expect SaaS companies to maintain high gross margins because the core value proposition of SaaS is scalability — revenue grows faster than costs. Below 60% suggests infrastructure or support costs are too high relative to revenue. The 75-85% range is the VC standard for healthy SaaS companies. Above 85% is elite and typically seen in pure-software SaaS with minimal variable costs.

Frequently Asked Questions

Related SaaS Tools

AdvertisementBanner
Ad